Updated: Monday, 24 Sep 2012, 1:48 PM EDT
Published : Monday, 24 Sep 2012, 1:48 PM EDT
INDIANAPOLIS (WISH) - Butler University's Bulldog Beauty Contest, which has been a part of the institution's Homecoming for eleven years, will now be known as the Butler Bulldog Beauty Contest presented by Built Ford Tough Trucks.
Bud Colglazier, owner of Don Hinds Ford, presented the idea to Butler after bringing colleagues from the regional Ford marketing group to last year's contest. Butler has a strong relationship with the dealership. Don Hinds Ford supplied the Blue II Mobile for Butler's mascots.
"The added support Built Ford Tough Trucks brings to Butler's Bulldog Beauty Contest is tremendous," said Michael Kaltenmark, Butler's director of web marketing and owner of Blue II and Blue III (Trip), the University's live mascots. "Over the last decade, the Bulldog Beauty Contest has become one of the most anticipated events of Butler's Homecoming. The connection is between Built Ford Tough Trucks and one of the toughest dog breeds around is only natural."
More than 130 bulldogs will take part in this year's event, which will be held on Oct. 20 on Norris Plaza. The contest will take place on the Ford Super Stage. The stage will be surrounded by two sets of bleachers that can hold up to 500 people.
During the event, Ford will have numerous trucks on display, including the Blue II Mobile.
The dogs are judged based on ten categories, which include cutest and meanest.