David Hasselhoff talks about "Mr. Lean"

DAVID HASSELHOFF VIDEO AS “MR. LEAN” GOES VIRAL
WITH MORE THAN TWO MILLION VIEWS

Actor, Singer, Producer and International Pop Culture Icon “The Hoff” Turns Up the Heat and Humor in New Role for LEAN POCKETS ^®

LOS ANGELES (June 25, 2012) – Actor, singer and producer David Hasselhoff, the beloved pop culture icon known to audiences around the globe as “The Hoff,” is now taking on an irresistible new role – and a new name, “Mr. Lean.” Introducing the newest LEAN POCKETS ^® Pretzel Bread Sandwiches, Hasselhoff stars in a novel digital campaign, transforming himself into Mr. Lean, the funny, quirky best friend every woman secretly wishes she had.

Gunther “Mr. Lean” Hasselhoff made his worldwide debut on YouTube on June 11, and by the next day, generated more than one million online views, followed by an exclusive interview on the nationally syndicated program “Extra.” Today, Hasselhoff kicks off a national media campaign for LEAN POCKETS to talk about what fans can expect from Mr. Lean and what made this role so irresistible to “The Hoff.”

“LEAN POCKETS created this very silly German character who is just having fun, telling people to eat good food, and making people happy,” said Hasselhoff, “but before I signed on to play  Mr. Lean, I had to taste the product first, and you know what, they’re really good!” .”

The new LEAN POCKETS Pretzel Bread Sandwiches are now available in a new, delicious Spinach and Three Cheese variety and Mesquite BBQ Recipe Chicken. At 370 calories or less, LEAN POCKETS are a delicious and nutritious way to eat. As the biggest (and silliest) advocate of LEAN POCKETS, Mr. Lean helps women make the right choices about everything from food to fitness to fashion, and can make her laugh at the same time. Mr. Lean always makes the right decision, and with his campy Bavarian accent and unique sense of style, taking his advice is painlessly fun, and never a chore. Now, thanks to the wonders of digital technology and the talents of Hasselhoff, Mr. Lean is sharing his expertise—and his LEAN POCKETS Pretzel Bread Sandwiches—with fans everywhere.

“David Hasselhoff has brought a lot of humor to the role of Mr. Lean, and as Mr. Lean, he’s been a fun surprise for women who adore him as a pop culture icon,” said Roz O’Hearn, spokesperson for Nestlé and its LEAN POCKETS brand. “Since he actually enjoys eating LEAN POCKETS, David brings the perfect combination of authenticity and humor to this campaign.”

For a taste of the Mr. Lean campaign, visit www.Facebook.com/LeanPockets . Facebook fans can also forward vignettes of Mr. Lean to their friends in need of an intervention. The series of vignettes offer a deeper look into Mr. Lean and give fun scenarios to friends in need of advice and a little humor. For a taste of the LEAN POCKETS Pretzel Bread Sandwiches, visit your local grocery store.