ShakeDowns, Baby Carrots

Todd Putman, Senior Executive from Bolthouse Farms introduces their  newest product to Indianapolis residents as part of a multi-city trial. The company is the country's top producer of baby carrots, and for several years now it been working to get people to consider the baby carrot as junk food (it's orange, it's crunchy, it's sweet). The next big step in that effort is called Baby Carrot ShakeDowns – seasoned carrots in a single-serve bag.

The Baby Carrot ShakeDowns packaging features an internal seasoning packet that has one of three flavors – Ranch, Chili-Lime or Salsa. Consumers pinch then pull the packet to release the seasoning then shake it to cover the baby carrots – hence, ShakeDowns. Each bag tops out at 25 calories so the thinking is to give the American snacker a quick, tasty burst of junk food goodness, but junk food that just happens to be good for you.