Discount retailer latest mall addition

INDIANAPOLIS (WISH) - Another competitor officially entered the Indianapolis retail market with a ribbon-cutting, late Thursday afternoon. The company said it's now the largest department store in Indianapolis.

Store President Abe Dushey admits expanding Shoppers World in the space JC Penney once occupied at Lafayette Square mall is an experiment.

"Here's an area that was being underserved with some other businesses actually leaving this part of town. For me, it just seemed to be a no-brainer," said General Manager Anwar Euring.

Restoring Lafayette Square is also great news to Deputy Mayor Olgen Williams.

"We hope they make tons of money," said Williams.

In a time when shoppers just want to save money, they seem to like Shoppers World.

"Seems like it's pretty good…pretty low prices. So I'm gonna give it a shot and hopefully I'll get more for my money," said shopper Kiana Hutchins.

Dushey is promising low prices. He said they will not be undersold by anyone. And, he says as the word gets out, he expects to expand in Indianapolis.

Shoppers World is expected to provide a little more than 100 jobs.