Hoosiers go local at farmers' markets

INDIANAPOLIS (WISH) - More Hoosiers are looking for homegrown, organic food. Whether it's a bundle of purple asparagus or fresh picked strawberries, it's produce grown in Indiana and sold at the neighborhood farmers' market.

"I love the way that they're all of Indiana farmers and we support them," explained Mary Coates of Indianapolis.

Tuesday afternoon, dozens of people celebrated Indiana agriculture at Easley Winery as agriculture officials kicked off the start of the farmers' market season.

"Farmers' markets are a venue for which consumers can connect to the face of who's producing it," said Anne Hazlett, the Director of the Indiana State Department of Agriculture.

Hazlett said more Hoosiers are shopping at local markets because of food safety.

"We find there's an increasing interest among consumers about knowing where there food comes from, putting a face with who produces it. Farmers markets are an excellent way to make that connection," said Hazlett.

At Locally Grown Gardens in Broad Ripple, fresh produce is a top seller.

"Things are nice and fresh and it's great for the economy -- it's local," explained Jeremy Meade of Indianapolis.

Ron Harris owns the market near the Monon Trail. Harris said it's about knowing what the customer wants and building relationships.

"I think it's just a natural thing when you go to the market, the farmers market in the community, wherever that may be, that you're making a connection," Harris said.

For more information on Indiana farmers' markets and how to find one near you, visit the state's web site .