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Peter "Pete the Planner" Dunn, WISH financial expert. (WISH photo)

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Will Facebook IPO mean changes ahead?

Updated: Wednesday, 01 Feb 2012, 11:30 PM EST
Published : Wednesday, 01 Feb 2012, 11:24 PM EST

INDIANAPOLIS (WISH) - Facebook was not created to be a company, but that's exactly what it's become. And Wednesday, the owner of the social network, Mark Zuckerberg, decided to take his social mission public.

Anyone with the right amount of cash could own a piece.

But that change could lead to a change in the way we view the dot-com company.

Facebook is hoping investors will like the company's status update about going public.
But what does it mean for the 800 million active users?

24-Hour News 8 Financial Expert Peter Dunn said it's likely the company will get more aggressive about targeting advertisers and finding ways to make money off your data.

“The big problem with FB is they were a private company for a long time,” he said. “Soon as you go public, then things get a lot more scrutinized. They will have to possibly start charging.”

Facebook makes its money from games, advertising and other apps.

Right now, it’s not been settled which stock exchange Facebook will trade on, but it does say it plans to use F-B as its ticker symbol. Trading won't begin for several months. The company has to field questions from regulators and court investors for its stock sale.

The Associated Press contributed to this report.

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