NEW YORK (AP) - Ford's U.S. light vehicle sales tumbled 31 percent in November,
while Toyota's plunged 34 percent and Honda's dropped 32 percent,
dashing hopes that the industrywide drop in vehicle demand might be
easing as Detroit's automakers prepare to state their second case
for a federal bailout.
A dreary economy, swooning consumer confidence and tight credit
markets have combined to keep consumers out of vehicle showrooms
this year. On Monday, the National Bureau of Economic Research said
the U.S. entered a recession in December 2007, much earlier than
most predictions.
October's seasonally adjusted annual sales rate of 10.6 million
vehicles was worst in more than 25 years and far below the rate of
16 million a year earlier, according to Autodata Corp.
Many analysts had expected November sales to come in slightly
better, noting that aggressive incentive spending and the plunge in
gasoline prices may have put a floor under sales. But Ford, Toyota
and Honda Motor Co. all posted month-over-month sales declines of
at least 10 percent, pointing to a potential industrywide drop.
Dearborn, Mich.-based Ford Motor Co. said light truck sales for
its namesake brand, Lincoln and Mercury were off 29 percent
compared with November 2007, while the three brands' car sales were
down 32 percent.
Toyota Motor Corp., Japan's No. 1 automaker, said truck sales
plummeted 36 percent, while demand for passenger cars fell 32
percent, despite the automaker's extension of zero-percent
financing on a dozen vehicles through the end of the month.
Toward the end of the month, Ford also announced offers of
employee pricing, zero-percent financing and cash incentives on a
variety of its vehicles in a move to offset one of the worst sales
declines in the industry's history.
Automakers' sales reports are coming in the same day the
U.S.-based automakers were scheduled to present plans to Congress
for how they expect to return to profitability. Ford, General
Motors Corp. and Chrysler LLC will go before lawmakers this week to
ask a second time for a combined $25 billion federal loan to stave
off bankruptcy.
Concessions are also expected from the United Auto Workers
Union. UAW leaders from across the U.S. planned to hold an
emergency meeting in Detroit on Wednesday to discuss concessions
the union could make to help the companies get loans.
In midday trading, Ford shares rose 25 cents, or 9.8 percent, to
$2.80, while Toyota's U.S. shares rose $3.76, or 6.4 percent, to
$62.32.
The Associated Press reports unadjusted auto sales figures,
calculating the percentage change in the total number of vehicles
sold in one month compared with the same month a year earlier. Some
automakers report percentages adjusted for sales days. There were
25 sales days last month, the same as in November 2007.
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AP Auto Writer Dan Strumpf contributed to this report.