High-end shops look to lure Colts fans

INDIANAPOLIS (WISH) - If you visit AH Collection in Carmel's Clay Terrace, the folks there will show you plenty of "boutique spirit wear." It's where Colts fans can find merchandise that's a little more distinctive, or more sophisticated.

Their designs feature more rhinestones on some shirts and the ladies' own slogans on others.

"We're trying to come up with something a little more upscale, a little more fun -- add a little bling to the shirts so they're not wearing just the typical jersey," said Anne White.

The Colts' post-season has been great for the shop, especially since January is typically slow for retailers.

"We're getting prepared for all the clientele that's gonna come in to get ready for February seventh," said White.

The stones at Reis-Nichols Jewelers are not rhine, they're real. The artisans at Reis-Nichols set all of the diamonds and sapphires into the horseshoes.

Sales manager Hassan Abdalah said, "When you look at the horseshoes, what we did was customize them so that the seven rivets on the helmet and logo actually match on the pendants, earrings and rings that we have available."

Colts offensive lineman Kyle Devan came into Reis-Nichols as 24-Hour News 8 shot this story.

"That's beautiful. I love the horseshoes," said Devan.

But Devan hopes to leave Miami with something you can't find in just any showcase -- a Super Bowl trophy.