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This undated photo provided by HeroBuilders shows the novelty company's new "tanorexic" action figure based on Patricia Krentcil

This undated photo provided by HeroBuilders shows the novelty company's new "tanorexic" action figure based on Patricia Krentcil. (AP Photo/HeroBuilders)

Patricia Krentcil

Patricia Krentcil. (CNN/WABC)

Patricia Krentcil

Patricia Krentcil, 44, waits to be arraigned at the Essex County Superior Court, Wednesday, May 2, 2012 in Newark, N.J. (AP Photo/Julio Cortez)

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Bronzed NJ mom inspires 'tanorexic' action figure

The doll in a black pantsuit costs $29.95

Updated: Wednesday, 09 May 2012, 7:49 AM EDT
Published : Wednesday, 09 May 2012, 7:49 AM EDT

OXFORD, Conn. (AP) — A Connecticut novelty company is selling a "tanorexic" action figure based on a deeply tanned New Jersey mother accused of causing skin burns to her young daughter in a tanning booth.

Patricia Krentcil has said she loves tanning but wouldn't — and didn't — take her then-5-year-old into a tanning booth. Krentcil pleaded not guilty last week to a child endangerment charge. She says her daughter got sunburned outdoors.

The president of Oxford-based HeroBuilders says everyone has friends into heavy tanning. Emil Vicale says, "We thought it was a funny thing to do."

The blonde, orange-faced doll in a black pantsuit costs $29.95.

A phone number for Krentcil in Nutley rang unanswered Tuesday night. Her attorney didn't return an after-hours message.

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