Subway backs off breakfast
SAN FRANCISCO (KRON) – Your favorite breakfast sandwich at Subway may be going away after the chain announced it is no longer requiring franchisees to serve breakfast.
According to Bloomberg, market research firm Field Agent found that 43 percent of Subway customers do not visit for breakfast, and 19 percent didn’t even know the chain served breakfast.
Subway first started serving breakfast eight years ago.
The chain announced in April that it expects to close about 500 Subway locations in North America this year, but it’s also hoping to open as many as 1,000 stores overseas.