INDIANAPOLIS (WISH) - The new public service announcement is just hours old. But, the battle against heroin-use has long been ramping up and it's a campaign you'll see more of in the coming days, weeks and months.
The Marion County Coroner's Office reported 49 people died the first six months of this year from heroin overdoses. During that same time, more than 200 people went to the emergency room because of the drug. Officials are hoping this PSA will be a wake-up call.
"Don't let heroin take over your life," said an officer in the PSA.
The new PSA is warning central Indiana about the dangers of Heroin. Several City organizations are represented on the video spreading the word, "Heroin is a thief."
"Heroin, obviously, is a very addictive drug. It's something large cites and communities in general fight across the country," said Lt. Michael Hammond with Indianapolis Emergency Services.
Indianapolis Emergency Services has teamed up with IMPD, the Marion County Coroner's Office and Eskenazi Health to get a strong message out.
"Once people are addicted on heroin, they tend to spiral out of control," Lt. Hammond said.
23-year-old Taylor knows what Lt. Hammond is talking about. She is a recovering heroin addict.
"It'll be a year, next month," Taylor said.
Taylor said she was addicted to heroin for 2 years.
"It started out with a pill, and then that ran out and then it progressed to that," she said.
Lt. Hammond said that's what this PSA is trying to prevent.
"These are people's sons and daughters that are getting addicted to heroin, taking the heroin, and then they are overdosing," he said.
Taylor said there is hope and the PSA is another form of help.
"I think that it's great that it's coming out and people are being informed about it because it's been, like, underground," Taylor said.
"Even if it helps one person, that's one life saved versus they didn't have to go; one family didn't have to go through someone passing away in their family," Lt. Hammond said.
If you or someone you know is battling addiction you can call the Eskenazi Health - Midtown Community Health Access Line at 317-630-7791.
The Public Service Announcements feature law enforcement officers, paramedics, mental health professionals and a heroin survivor. You can watch those here:
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