INDIANAPOLIS (WISH) - A new kind of software is coming to schools near you and the company says it will save lives. It's called Social Net Watcher and its creator not only lives in Indianapolis, he's a retired Indiana State Trooper.
"Craig Sonnet, you're fat and should kill yourself."
It's a mock social media message created to test Bruce Canal's Social Net Watcher software; a program he's now shopping to schools across the country.
"It gives administrators intelligence before something happens that allows them to intervene and get ahold of those students who potentially might harm themselves or harm someone," said Canal.
Here's how it works: A school buys the software, around 75 cents per month per student. Students agree to allow the program to monitor all their social media pages. When any phrase tagged by Social Net Watcher is used an immediate alert is sent to school leaders.
"There are a lot of bullies on the internet and statistics show us that a lot of kids are being bullied and a lot of kids see the bullying. It frightens them but they don't know what to do with the information. This kind of takes it out of their hands," said Canal.
As far as privacy? Canal says no human will ever read any post a student makes. The only time they see any student message is if it includes specific words that prompt the program to respond.
So far, five schools in Indiana and just as many around the country are using Social Net Watcher.
Canal says it's just the beginning of taking the fight for kids’ lives to the newest battlefield.
"This is going to save the life of a child."
Schools aren't the only ones noticing Canal's new program. Thursday Social Net Watcher will receive the 2013 Indiana Innovation Award sponsored by the Centric organization, a non-profit group of business professionals promoting new business in Indiana.
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