INDIANAPOLIS (WISH) - Indianapolis will try to win the right to host the 2018 Super Bowl, sources confirm with 24-Hour News 8.
Officials have called a Friday morning press conference about making such a bid.
Indianapolis was the host city for Super Bowl XLVI, which was widely considered a success.
“Frankly, people loved Indianapolis,” said Mayor Greg Ballard, recently. “When they came here, they had a ball. All the owners thought it was terrific.”
But, Ballard also told 24-Hour News 8, the planners had to answer this question: “Do we think we have a realistic shot at it?”
Friday’s announcement demonstrates the organizing committee has decided the answer to that question is “Yes.”
Ballard said, though, the city had “to be very realistic” about the costs of hosting another Super Bowl.
“It takes money for the team," he said. "It takes money for marketing. It takes money to go to planning meetings. It takes some money to do that. And it's obviously not city money. It's private money. So, people put into it to help fund those things. We want to be conscientious with people’s money.”
That concern is inescapable, considering the final report from 2012. Then, in May of 2012, the Capital Improvement Board said Indianapolis spent about $1 million on Super Bowl XLVI. That figure proved to be about $300,000 more than expected.
The CIB blamed part of the loss on costs not reimbursed by the NFL – expenses such as insurance, legal fees and snow removal equipment.
The city defended the spending by predicting the publicity from Super Bowl would lead to new convention business worth more than $100 million.
At the time, Ann Lathrop, the CIB President said: “If you think about it, to spend a million dollars for the branding and the effort that is generating for us is a pretty good return on investment.”
Analysis of Super Bowl 46 calculated the gross economic impact at $342 million for central Indiana. That’s why community and corporate leaders have encouraged the city to try, again.
24-Hour News 8 will be at the Friday news conference. Watch it live on WISHTV.com at 10 a.m. and look for more on the story on 24-Hour News 8 at Noon.
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