BLOOMINGTON, Ind. (WISH) - A successful season on the IU basketball court isn't just providing a boost to fans. It's also big business and, in at least one case, putting people to work.
While fans bleed cream and crimson, employees at Taylor Imprinted Sportswear in Bloomington print it.
"We've been very busy with anything striped this year," said Dennis Bastin, the company's business unit manager.
"Usually this is our slow time and we're doing a lot of cleaning up," he said. "Now, we actually put on an extra shift in order to get out IU products."
They shipped a quarter of a million dollars in licensed merchandise last month.
University officials say royalties for IU merchandise are up more than 30 percent this year so far -- and that doesn't include tournament sales.
"We expect that number will probably be higher than that when it's all said and done," said IU spokesperson Mark Land.
March Mardness drove the Smith family to campus – two days before the Hoosiers play Syracuse in the Sweet 16.
"Definitely had to come back and get some apparel as we get excited for the tourney this weekend," said Brad Smith. "It's fun. We were down in the dumps for a while and it's kind of good to rise from the ashes as the book says."
Fans hope the Hoosiers are ready.
Bastin said he's proud of his Indiana Hoosiers.
"(I'm) really happy to see that (Coach) Crean has turned the program around," he said.
If the team moves on and eventually makes it to the Final Four, Bastin said employees will be called in to immediately start making merchandise – several thousand pieces per hour.
We reached out to school systems across Central Indiana to see what their policy is for delaying or closing school when temperatures drop.
About 130 Indiana National Guard Soldiers returned home Wednesday to friends and family after nearly a year in Afghanistan.
Federal investigators are looking into multiple cases where counterfeiters have floated fake $100 bills. According to police reports, Indianapolis Metropolitan Police Department arrested three people for printing off the fake bills.