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Elaine Bedel: Building Indiana’s Brand

June 24, 2020

It began with 2019 legislation to shift tourism efforts. It’s expanded to telling Indiana’s full story – to also attract and retain businesses, students and talent. It is the Indiana Destination Development Corporation (IDDC), being led by Elaine Bedel, former Indiana Economic Development Corporation president. Bedel talks about starting with a clean slate (pointing toward a July 1, 2020 debut), seeing the world change beginning in mid-March and adjusting to meet today’s needs. It’s all about changing the external view of the state from “no perception” for too many to a predominantly positive outlook. Partnerships, funding and more are all part of the equation. The success of the IDDC will be critical to the state’s future.