Get ready to order your meals ON-DEMAND!
Chris Baggott, co-founder and CEO of ClusterTruck, explains the relationship with Kroger and their on-premise ghost kitchens.
The Kroger Co. (NYSE: KR), America’s largest grocery retailer, today announced the launch of two on-premise kitchens, respectively at stores in Metro Indianapolis, IN and Metro Columbus, OH. Developed in partnership with ClusterTruck, a technology start-up that operates delivery-only restaurants, the kitchens will provide a variety of freshly prepared meals on-demand with no service or delivery fees.
Kroger and ClusterTruck’s on-premise kitchens were developed from the momentum and insights of an informative pilot launched in December 2019 in Carmel and Indianapolis, Indiana and Columbus, Ohio. Different from the off-premise concept, the new concept will repurpose approximately 1,000 square feet at each participating store to create a culinary space for ClusterTruck staff to prepare meals for quick delivery and in-store pickup. Customers can order from a menu of more than 80 meals, spanning a variety of ingredients – and best characterized as food quality you can get at a sit-down restaurant with the personality of street food.
The expansion of Kroger’s relationship with ClusterTruck reflects the retailer’s ongoing investments in providing a variety of prepared fresh food options and creating a seamless experience for customers. Kroger experienced a 127% digital sales lift in second quarter 2020, as customers continued to use digital ordering options, including pickup, delivery, and ship to home.
Indianapolis-based ClusterTruck is a pioneer in the ghost kitchen space, building a proprietary software system that creates custom algorithms to optimize kitchen and delivery operations and removes the pain points of the third-party delivery model. ClusterTruck’s systematic approach to meal delivery allows the company to ensure all orders are delivered to the customer within just 7 minutes of preparation — and on average, less than 30 minutes of ordering. The combination of ClusterTruck’s innovative technology platform, optimization of meal delivery, and launch at Kroger stores has the potential to create a new and more sustainable model.
Kroger’s first on-premise kitchen is now open in Fishers, IN (9799 East 116th Street). Later this year, the second location will open in Dublin, Ohio (7625 Sawmill Road).
Co-founded in 2015, ClusterTruck launched its first kitchen in Indianapolis in 2016. ClusterTruck is a software platform that drives profitable, vertically integrated delivery-only kitchens. With locations in Indianapolis, Carmel, Broad Ripple and Fishers, Indiana; Columbus and Dublin, Ohio; and Kansas City, Missouri, ClusterTruck is revolutionizing prepared food delivery from click, to cook, to curb. Get more information and see the menu at ClusterTruck.com.