Author talks new book, ‘Negotiation as a Martial Art: Techniques to Master the Art of Human Exchange’
More than we probably realize, we all negotiate, whether it’s as simple as purchasing a car or as complicated as making multi-million-dollar deals.
Cash Nickerson, author, financial expert, professor, lawyer and one of the nation’s top experts at negotiation joined us today.
He is now sharing his 36 years of experience and strategies in a new book that combines the art of making deals and the discipline of martial arts.
It’s called, “Negotiation as a Martial Art – Techniques to Master the Art of Human Exchange,” and it was recently a Wall Street Journal best seller and was named a “best new release in business.”
For more information visit, cashnickerson.com.
THIS SEGMENT IS SPONSORED BY NEGOTIATION AS A MARTIAL ART: TECHNIQUES TO MASTER THE ART OF HUMAN EXCHANGE.