Over the last three years, Dlang Ferguson has witnessed women being held back from achieving their goals and dreams based on negative perceptions of themselves. As a fashion designer, she recognized body image can be a key concern that drives negative perceptions, stemming from low self-esteem and low self-confidence. Dlang use fashion as a medium to build healthier body image perceptions.
In the fashion industry, one market in particular that needs the support would be shaping the curves of full-figured women. Unfortunately, there are not many fashion brands that cater to this market. As a result, it can be challenging to shop for garments that fully fit well and complement natural curves. Have you ever tried on a garment that fits well everywhere, except the arm sleeves?
When Dlang comes up with her designs, she focuses on four primary areas:
1. Arm sleeves
2. Hip area
4. Starting with sizes 6 to 18 and will add more sizes as demand grows.
Ultimately, the objective is to grow a fashion brand where women can own their curves and create what’s on the runway.
Dlang’s Iconic “V” Dress is a garment that has sophistication and everyday wear. It is one that will travel well and you can add it to your capsule collection.
The Iconic “V” Dress is an investment piece that is offered on Kickstarter for 55% off at a special rate of $99 until July 27th.
1. The Iconic “V” Dress is versatile:
Wear Long or Short
2. Multiple sleeve options:
Short, Quarter, or Long
3. Multiple fabrics options:
Leisure – Jersey or Tencel & Dressy – Ponte
4. Machine washable
Dlang started sewing as a teenager. She produced her first fashion show at 16-years-old to create a platform for creators to showcase their work. She is a visionary, with over 20 years of expertise in research, project management and design. She inspires youth and adult entrepreneurs to create their ideas.