INDIANAPOLIS (WISH) – As Americans start their holiday shopping, we may see fewer choices than before.
Jane King reports retailers are cutting styles to combat decision paralysis, unclog supply chains and reduce end-of-season markdowns.
Coach is cutting its handbag styles by half, Bed, Bath and Beyond is reducing its can opener selection by two-thirds and Kohl’s is culling its towel offerings by near a fifth.
Retailers offered more and more choices in recent years as consumers sought to personalize their purchases.
But the Wall Street Journal says choices are overwhelming shoppers and clogging supply chains.
To watch the entire segment and hear how retailers are cutting, click on the video.