Tuesday’s business headlines
INDIANAPOLIS (WISH) — Here’s a look at Tuesday’s business headlines with Jane King.
Political issues are impacting the 2023 ‘most patriotic brands’ report.
Brand Keys’ 22nd annual most patriotic brands survey has identified the top 50 “most patriotic” brands in the U.S.
This year’s rankings reflect shifting social and political landscapes, a rollercoaster economy, the federal indictment of former President Donald Trump, and “amplified U.S. political partisanship,” Robert Pasikoff, president of Brand Keys, said in a release.
Jeep got the top spot on the list of most “patriotic” American brands, followed by Disney, Ford, Coca-Cola, and Levi Strauss.
Further down the list is where the division in the country shows up.
Firearms brand Smith & Wesson made the top 50 for the first time ever. Lifestyle brand Shinola, grill maker Weber, and artificial intelligence company OpenAI also made first-time appearances on the list.
Jim Beam, Weathertech, Wilson Sporting Goods, Goodyear, Macy’s, and Craftsman all returned to the top 50 in 2023.
Brands that dropped out of the list this year include Pfizer, The New York Times, The Washington Post, Netflix, CVS, and Chick-fil-A.
While the annual brand keys survey focuses on for-profit brands, assessments for the United States Air Force, Army, Coast Guard, Marine Corps, and Navy are always included.
Consumers rated the U.S. armed services at No. 1, just as they have every year since the survey was initiated.