(CNN) — Her Campus Media was planning for a massive year of growth. After acquiring three competitors — the Lala, College Fashionista and Spoon University in 2019 — the company had transformed itself into a college media empire. When CNN Business visited the Her Campus Media office in February — located directly across from Fenway Park in Boston — CEO Stephanie Kaplan Lewis said the focus was to build on their new dominance in the market.
“There’s really no one else that sort of squarely corners the college market, that over indexes in 18 to 24, as well as we do,” Kaplan Lewis said at the time. “2020 is really the year of integrating these acquisitions and really fully growing into our new profile, as this media portfolio.”
But her team hadn’t planned for a pandemic that would devastate the media industry and upend the lives of their college-aged community. For the first time in its 11-year history, Her Campus Media laid off employees — citing the economic fallout from coronavirus — shrinking its staff size from 55 to 45 people. It scrapped planned editorial and events calendars and was forced to reimagine how to best serve its contributors and readers.
When CNN Business spoke to Kaplan Lewis after the death of George Floyd, a black man in Minneapolis who died at the hands of police, and whose death sparked unrest and backlash against workplaces that do not promote diversity, she said she is committed to increasing the representation of people of color on her team when she starts hiring again.
Her Campus Media has since pivoted to produce new content and virtual live events. And as students seek ways to adapt to this uncharted territory in their education, the company’s namesake site Her Campus has seen a surge in new college chapters sign-ups, a trend that is atypical as the academic year comes to a close.
And with cities across the country roiled by Black Lives Matter protests, Kaplan Lewis said Her Campus Media has been busy this summer providing chapter leaders with guidance on how to cover the topic, while looking to consultants for help on how to make her company a more inclusive workplace.
“Now is really the time that brands can either make it or break it because this is when people are paying attention,” Cara Chiaramonte, director of community at Her Campus Media, told CNN Business in May. “They’re going to remember the brands and the people who were there for them.”
Her Campus was founded in 2009 by three Harvard undergraduates who met while working at a campus magazine. When the magazine expanded online, Kaplan Lewis, Windsor Hanger Western and Annie Wang discovered that people beyond Harvard’s gates were reading it. That sparked the idea to make an online-only publication for college women, by college women, at schools around the world.
The general idea for Her Campus has not changed much in the last 11 years. Her Campus publishes articles written primarily by college women, though men and people who identify as non-binary also contribute. The company runs the main website and students at college campuses manage sites specific to their schools. Her Campus employees serve as advisers and editors to those groups, called chapters.
The company has grown from a singlecommunity at Harvard to more than 400 chapters internationally. Her Campus Media claimed to reach more than 38 million monthly unique visitors across its properties in 2019, up from 16 million in 2017. That growth is in part due to its acquisitions of other media companies.
College Fashionista was also founded in 2009, Spoon University started in 2013, and the Lala launched in 2014. These companies also rely on college contributors. And while the Lala — now renamed Her20s — more closely resembles Her Campus’s diversity of lifestyle coverage, College Fashionista focuses on fashion while Spoon University covers food.
Unlike many of its peers in digital media, Her Campus did not raise venture capital funding. The three founders won a Harvard-run business plan competition in 2009 to help them launch. But Kaplan Lewis said they turned down the investment since the “terms were not favorable.” They did accept free office space. In 2011, they won a $50,000 grant from startup accelerator MassChallenge.
“Even though it’s not very typical for a lot of startups right now, we think it’s been absolutely essential to our success,” said Wang, who serves as chief product officer and creative director. “I think it makes it a very real situation that we need to be making money and continue to prove the value of our business.”
Why students join
Her Campus relies on unpaid contributors who write articles about life on their campuses or about broader topics such as beauty, wellness, and money. While the company makes money through ads on each chapter’s site and on the main page, the revenue doesn’t trickle down to the individual level. Kaplan Lewis said she sees a “value exchange” for the students, many of whom are scattered around the country and vying for limited journalism internships concentrated in media hubs such as New York City.
“We provide an amazing platform and resources. Part of why we created Her Campus was to combat the issue of all of these unpaid internships in New York City that were very few and far between,” Kaplan Lewis said.
Many students join Her Campus because of their interest in a career in media. Alyssa Fiorentino, a 2015 graduate of Fordham University in New York, said that she “really knew nothing going into my freshmen year, except that I was going to work on Her Campus Fordham.” Fiorentino is now director of brand strategy and audience development at House Beautiful and Delish.
“Going into college my goal was to someday become an editor in chief,” Fiorentino told CNN Business. “At the time, Her Campus had an incredibly enticing slogan that said something like ‘Ever dreamed of running your own magazine?’ I was just like, ‘Yes! Yes this is what I want!'”
Like other college extracurricular activities, joining Her Campus also provides students with a sense of community. Lena Daniels, who recently graduated from the University of Central Florida and served as chapter president, said she was motivated to be more involved because of the friends she made.
“It’s really fostering girl power and empowering each other to do better,” Daniels said. “While it started with writing, it’s turned into supporting each other no matter what facets of our life we’re in.”
While on spring break this year, Daniels found out that UCF will be extending the vacation by two weeks due to concerns around the pandemic. The school eventually closed indefinitely and moved classes online. Daniels had missed the most recent in-person Her Campus meeting due to a scheduling conflict, without knowing it would be her last.
Her chapter thenstarted hosting weekly Zoom meetings. Whereas the in-persongatherings typically attract 40 students, attendance whittled down to about 15. Her team typically publishes 20 articles a week, but that dropped to three or five.
Carli Brennan, a rising junior at the Fashion Institute of Technology, said her chapter eliminated any publishing quotas for members. But they continued to see participation, with some who sawwriting as a “good distraction.” The site published articles with headlines such as “How To Make the Best Of Social Distancing,” “5 Quarantine Beauty Essentials” and “Welcome to the World of 90 Day Fiancé: Your Next Binge-Worthy Show.”
Kim Davison, who recently graduated from the University of Utah, said her chapter also dropped requirements for members and pivoted to team-bonding activities including a virtual book club and Wine Wednesdays for those who were of drinking age.
Her Campus Media stopped working from its Boston office on March 10. That transition was fairly seamless since the company had regular work-from-home Fridays and many team members were already remote, including cofounders Hanger Western and Wang. The big stressor was needing to rethink everything in editorial, Kaplan Lewis said in a phone interview in May.
“So many things we would usually cover — spring break, study abroad, doing job interviews throughout the semester — none of that was relevant anymore,” Kaplan Lewis said. “We really started over. Even so much content that we have that might be evergreen from year to year, might be updated, refreshed and republished, none of that made sense anymore.”
The team asked community members about their major pain points and revamped the business around them. The cancellation of end of school year events, particularly the Class of 2020’s graduation, was among the things members named as a sore spot. In response, Her Campus planned a live virtual graduation event. On May 15, they streamed more than six hours of speeches from students and celebrities, and musical performances by Jesse McCartney and Isabela Merced. Daniels of UCF was one of the student speakers.
“Her Campus has been in my life since my first semester in college and getting to end it with Her Campus is really full circle,” Daniels said. “My college graduation was virtually online and kind of lame, but the Her Campus one was so much more special. I ended the day with tears, and I’m not a very emotional person.”
Her Campus also revamped its daily email newsletter to include productivity and self-care tips. And they encouraged writers to keep up with career-related content, but through the lens of the pandemic with headlines such as “10 Remote Internships That Are Hiring Right Now” and “How Do I Keep My Career Plans On Track With Coronavirus.”
The impact on the company’s revenue was fairly sudden. Her Campus relies on advertising as well as in-person events. They had planned to host college campus tours for brands that spring. At the end of March, Her Campus let go of 10 employees across alldepartments.
But Kaplan Lewis said all the changes stemming from the pandemic — most notably the virtual graduation event — helped the company notch the highest sales month in its history in April. That does not mean they will be able to bring back employees or make new hires due to uneasy projections for the rest of the year. But the company did secure a payroll protection plan loan in May, which will help prevent any further layoffs.
Her Campus chapters tend to go dark during the summer when students are on break. But Chiaramonte, the director of community, said the company has seen an unprecedented number of applications for new chapters. Since April 8, her team has onboarded eight schools and has at least 10 applications under review.
Her Campus is also preparing for another virtual event. Instead of its annual Her Conference, the company is hosting Doing My Best Fest on July 18,which will feature workshops on navigating career and wellness during the pandemic.
The company is trying to figure out how to help students in the fall manage their teams when some may continue to operate remotely and others may be on campus but under new guidelines.
Camden Carpenter, a rising senior at Virginia Tech, said her chapter typically starts up again in August. But they may be reconvening sooner due to concerns about recruitment. Carpenter said she discovered Her Campus through her school’s annual extracurricular fair. But if school isn’t on campus in the fall, that event won’t likely be happening.
“Our recruitment strategy may not be an option,” Carpenter said. “So we’re thinking how do we recruit virtually? Maybe we’ll focus on our social media.”
- Indiana State Department of Health coronavirus information (includes phone number to state hotline)
- Sign up for COVID-19 vaccinations in Indiana
- WISH-TV coronavirus coverage
- WISH-TV’s “Gr8 Comeback”
- Original Indiana Back on Track plan
- Revised Stage 3 of Indiana Back on Track plan (May 12-June 13)
- Revised Stage 4 of Indiana Back on Track plan (June 12-July 3)
- Governor’s order, July 1: Stage 4.5 of Indiana Back on Track plan
- Governor’s order, Aug. 26: Extension of Stage 4.5 of Indiana Back on Track plan
- Governor’s order, Sept. 24: Revised Stage 5 of Indiana Back on Track plan
- Governor’s order, Jan. 28, 2021: 11th renewal of statewide emergency
- Governor’s order, Feb. 25, 2021: 12th renewal of statewide emergency
- Indianapolis government’s COVID-19 Community Resources page
- Gleaners Food Bank distribution sites in Indianapolis area, south central Indiana
- Second Harvest of East Central Indiana “tailgate” food distribution sites
- Food Finders distribution sites in west and north central Indiana
- Coronavirus COVID-19 global cases map from John Hopkins University
- CDC’s coronavirus page
- Marion County Public Health Department coronavirus information
- U.S. Small Business Administration’s Economic Injury Disaster Loan program
- Indiana PPE Directory (for businesses, nonprofits and schools only)
Indiana coronavirus timeline
With information from the Indiana Department of Health through March 4, 2021, this timeline reflects updated tallies of deaths and positive tests prior to that date.
- March 6, 2020: Indiana State Department of Health (ISDH) confirms the first case in Indiana. Officials say the Marion County resident had recently traveled to Boston to attend a BioGen conference as a contractor.
- March 8: ISDH confirms a second case. A Hendricks County adult who had also traveled to the BioGen conference was placed in isolation. Noblesville Schools says a parent and that parent’s children will self-quarantine after attending an out-of-state event where someone tested positive.
- March 9: Avon Community School Corp. says a student on March 8 tested positive.
- March 10: ISDH launches an online tracker. Ball State University basketball fans learn the Mid-American Conference tourney will have no fans in the stands. Three businesses operating nursing homes in Indiana announce they will no longer allow visitors.
- March 11: The Indianapolis-based NCAA announces the Final Four basketball tournaments will happen with essential staff and limited family attendance. The Big Ten announces all sports events, including the men’s basketball tournament at Bankers Life Fieldhouse, will have no fans starting March 12. Ball State University suspends in-person classes the rest of the spring semester. NBA suspends all games, including the Indiana Pacers, until further notice. Butler University and the University of Indianapolis extend spring break, after which they will have virtual classes.
- March 12: Gov. Eric Holcomb announces new protections that led to extended public school closings and the cancellation of large events across the state. The NCAA cancels its basketball tournaments. The Big Ten suspends all sporting events through the winter and spring seasons. The league including the Indy Fuel hockey team suspends its season. Indy Eleven says it will reschedule four matches. Indianapolis’ annual St. Patrick’s Day Parade is canceled.
- March 13: The Indiana High School Athletic Association postpones the boys basketball tournament. Wayzata Home Products, a Connersville cabinet maker, shuts down and lays off its entire workforce due to market uncertainty. Holcomb announces actions including the elimination of Medicaid co-pays for COVID-19 testing and the lifting of limits on the number of work hours per day for drivers of commercial vehicles. Franklin College says it will begin online classes March 18 and empty residence halls of students in two days. The Children’s Museum of Indianapolis closes indefinitely. The Indianapolis Public Library joins other libraries across Indiana and closes all facilities indefinitely.
- March 14: The Indiana Gaming Commission says all licensed gaming and racing operations will close in two days for an indefinite period.
- March 15: Indiana had its first death. St. Vincent Hospital in Indianapolis announces it will suspend all elective, non-urgent surgeries.
- March 16: Indiana had its second death. Gov. Holcomb announced the first Hoosier death. He closes bars, restaurants and nightclubs to in-person patrons, but maintains carryout and delivery services.
- March 17: Indiana had its third and fourth deaths. ISDH announces Indiana’s second death. Gov. Holcomb activates the National Guard. Purdue, Butler and Indiana State universities cancel May commencement ceremonies.
- March 18: Indiana had its fifth death. Eli Lilly and Co. says it will use its labs to speed up testing in Indiana. The 500 Festival suspends all events. Simon Property Group closes all malls and retail properties.
- March 19: Holcomb extends Indiana’s state of emergency into May. Holcomb says he’ll close all K-12 public and nonpublic schools; standardized testing was canceled. The state’s income-tax and corporate-tax payment deadline was extended to July 15. Holcomb says the state will waive job search requirements for people applying for Temporary Assistance to Needy Families. Indiana’s high school boys basketball tournament was canceled.
- March 20: Indiana’s death toll rose to 9. ISDH announces Indiana’s third death. Holcomb moves the state’s primary election to June 2. Indiana University says it is postponing May commencement ceremonies on all campuses.
- March 21: Indiana’s death toll rises to 14. ISDH announces Indiana’s fourth death. Indiana National Guard says it and the state Department of Transportation are distributing medical supplies to hospitals.
- March 22: Indiana’s death toll rises to 18. ISDH announces seven deaths.
- March 23: Indiana’s death toll rises to 23. Holcomb orders nonessential Hoosiers to “stay at home” from March 24-April 7. Eli Lilly & Co. begins drive-thru testing for the coronavirus for health care workers with a doctor’s order. Ball State University cancels the May commencement.
- March 24: Indiana’s death toll rises to 28. Fred Payne of Indiana Workforce Development says any Hoosiers out of work, including temporary layoffs, are eligible to apply for unemployment benefits.
- March 25: Indiana’s death toll rises to 33. Indianapolis Motor Speedway announces the Indianapolis 500 is moved to Aug. 23.
- March 26: Indiana’s death toll rises to 42.
- March 27: Indiana’s death toll rises to 45.
- March 28: Indiana’s death toll rises to 58.
- March 29: Indiana’s death toll rises to 77.
- March 30: Indiana’s death toll rises to 91.
- March 31: Indiana’s death toll rises above 100, to 113. Holcomb extends the limits of bars and restaurants to offer only “to go” and “carryout” through April 6.
- April 1: Officials extend Marion County’s “stay at home” order through May 1. Marion County health officials say they will start COVID-19 testing services for front-line employees.
- April 2: The state announces K-12 schools will be closed for the rest of the school year. Indiana High School Athletic Association cancels spring sports seasons.
- April 3: Holcomb extends the “stay at home” order through April 20. The Indiana National Guard says it, the Army Corps of Engineers and state health officials will begin to assess sites for alternate health care facilities.
- April 6: The state reports a Madison County nursing home has had 11 deaths. Holcomb extends the “stay at home” order through April 20. He also limits additional businesses to carry-out only.
- April 7: Indiana health commissioner Box says four long-term care facilities have 22 deaths that appear to be related to COVID-19.
- April 10: ISDH said 24 residents of a long-term care facility in Madison County have died from COVID-related illness.
- April 14: Indiana’s death toll rises above 500.
- April 16: Indiana records more than 10,000 positive coronavirus tests. The governor says he expects Indiana to experience a reopening in early May.
- April 20: Holcomb extends the “stay at home” order to May 1. The governor also says if the medical supply chain is in good shape, other elective medical procedures can resume April 27.
- April 22: The Tyson facility in Logansport voluntarily closes so 2,200 employees can be tested for COVID-19.
- April 24: The Indianapolis City-County Council approves $25 million to help small businesses. Fishers City Council creates a city health department.
- April 25: ISDH says it will launch an antibody testing study for Hoosiers; thousands of residents were randomly selected to participate in the study.
- April 27: Indiana’s death toll rises above 1,000.
- April 28: Indiana officials say they will open COVID-19 testing to more Hoosiers, with expanded criteria and new testing services at 20 sites around the state.
- April 29: The state says it will spent $43 million on contact tracing.
- April 30: Indianapolis extends its stay-at-home order through May 15.
- May 1: Gov. Holcomb announces a phased reopening plan for the state of Indiana. He also extends the “stay at home” order to May 4.
- May 3: Indiana records more than 20,000 positive coronavirus tests.
- May 4: Indiana enters Stage 2 of its Back on Track plan, which excludes Cass County until May 18, and Lake and Marion counties until May 11.
- May 6:The state begins testing for all Hoosiers at 20 sites, with plans to expand the number of sites to 50 in a week. Ivy Tech Community College says it will continue virtual classes when summer courses begin in June.
- May 8: Cris Johnston, director of the Office of Budget and Management, says the state missed out on nearly $1 billion in anticipated April revenues; all state agencies will be given budget-cutting goals. Purdue University OKs plans to reopen for the fall semester with social distancing and other safety measures.
- May 13: The first phase of a state-sponsored study of the coronavirus estimated about 186,000 Hoosiers had COVID-19 or the antibodies for the novel virus by May 1. Indianapolis Mayor Joe Hogsett announced plans for limited reopenings of worship services, retail establishments, libraries and restaurants.
- May 15: Simon Property Group reopens Castleton Square Mall, Circle Centre Mall, and Fashion Mall at Keystone
- May 18: Indiana reports its first case of multisystem inflammatory syndrome in a child. The Farbest Foods turkey-processing plant in Huntingburg is closed for three days; 91 people had tested positive there.
- May 21: Indiana records more than 30,000 positive coronavirus tests.
- May 22: Indiana advances to Stage 3 of the Back on Track reopening plan. Indianapolis closes portions of five streets to allow restaurants to reopen with outdoor dining only.
- May 26: Indiana’s death toll rises above 2,000.
- May 27: Indiana University says the fall semester will have in-person and online courses, plus an adjusted calendar through May 2021. Ball State University says the fall semester will be 13 straight weeks of in-person classes with no day off on Labor Day and no fall break.
- May 29: Places of worship in Marion County can begin holding indoor services at 50% capacity with proper social distancing. Jim Schellinger, Indiana secretary of commerce, said the federal Paycheck Protection Program has made 73,430 loans in Indiana totaling $9,379,164,461, the federal Economic Injury Disaster Loan program has made 5,070 loans in Indiana totaling $445,428,500, and the federal Economic Injury Disaster Loans Advance program has made 38,365 grants in Indiana totaling $136,554,000.
- June 1: Marion County restaurants begins serving customers indoors and outdoors with 50% capacity. Marion County salons, tattoo parlors reopen by appointment only. Marion County gyms, fitness centers and pools reopen with 50% capacity and no contact sports. However, a Marion County curfew that began the night of May 31 and continued into the morning of June 3 after rioting impacted the reopening of some businesses.
- June 3: Phase 2 of statewide testing of random Hoosiers by the Indiana University Richard M. Fairbanks School of Public Health at IUPUI and the Indiana State Department of Health begins.
- June 5: Indiana reports May tax revenues were 20% short of projections made before the coronavirus closings started.
- June 8: Indianapolis leaders agree to spend $79 million in coronavirus relief funding on contact tracing, rent relief, personal protective equipment and support for small businesses.
- June 12: Indiana, excluding Marion County, advances to Stage 4 of reopening plan.
- June 15: Casinos and parimutuel racing reopen in the state. Marion County’s public libraries begin a phased reopening. Indiana records more than 40,000 positive coronavirus tests.
- June 19: Marion County advances to Stage 4 of state’s reopening plan.
- June 24: Holcomb says the state’s moratorium on the eviction on renters will be extended through July. Indiana announces it will create a rental assistance program July 13. Indiana Pacers guard Malcolm Brogdon says he has tested positive for COVID-19.
- June 27: Indiana hospitalizations for COVID-19 begin to increase, with about 33 new patients a day through July 1.
- July 1: The governor pauses Stage 5 final reopening plan, announces Stage 4.5 from July 4-17.
- July 4: Indiana’s Stage 4.5 reopening plan begins.
- July 9: Indiana records more than 50,000 positive coronavirus tests. Marion County mandates mask-wearing.
- July 10: Indianapolis Public Schools announces its reopening plans.
- July 11: Indy Eleven resumes 2020 season with victory at Lucas Oil Stadium. The Children’s Museum of Indianapolis reopens.
- July 13: Indiana begins rental assistance program for all counties but Marion County. Marion County begins its own rental assistance program.
- July 15: Indiana announces the Stage 4.5 reopening plan will continue another two weeks. The WNBA season begins.
- July 16: Indianapolis suspends applications for its rental assistance program due to overwhelming demand.
- July 24: Bars, taverns and nightclubs in Indianapolis are shut down again. City officials also return to other previous restrictions.
- July 25: Indiana Fever begins WNBA season after delays.
- July 27: Indiana governor’s order to wear face coverings begins. Great Lakes Valley Conference, which including University of Indianapolis, postpones most fall sports, including football, men’s and women’s soccer, and volleyball, until spring.
- July 30: NBA season resumes.
- Aug. 4: Indianapolis Motor Speedway announces the Aug. 23 Indianapolis 500 will be run without fans.
- Aug. 9: Indiana records more than 75,000 positive coronavirus tests.
- Aug. 11: Indiana’s death toll rises above 3,000.
- Aug. 17: Indianapolis Public Schools restarts with online-only classes. News 8 learns the 2021 NBA All-Star Game will not happen on Presidents Day weekend in 2021.
- Aug. 20: Purdue University suspends 36 students after a party at a cooperative house.
- Aug. 21: Indiana high school football season begins with some teams not playing due to COVID-19 concerns.
- Aug. 23: Butler University tells undergraduates that instruction will occur remotely for the first two weeks of the semester, starting Aug. 24, instead of in classrooms.
- Aug. 24: Purdue, Indiana, IUPUI and Ball State universities resume in-person classes.
- Aug. 25: Reports say a fraternity, a sorority and a cooperative house at Purdue University are under quarantines.
- Aug. 26: Gov. Holcomb extends the mask mandate through Sept. 25. Indiana’s rental assistance program will take applications for one last day.
- Aug. 27: Indiana University says eight Greek houses are under 14-day quarantines.
- Sept. 2: Indiana University tells 30 Greek houses in Bloomington to quarantine.
- Sept. 6: Indiana records more than 100,000 positive coronavirus tests.
- Sept. 8: Marion County allows bars and nightclubs to reopen with 25% capacity indoors and 50% capacity outdoors.
- Sept. 12: The Indianapolis Colts open their season with a loss in a Jacksonville stadium with a limited number of fans.
- Sept. 21: The Indianapolis Colts home opener is limited to 2,500 fans.
- Sept. 23: Gov. Eric Holcomb extends the mask mandate through Oct. 17.
- Sept. 24: The state’s mask mandate is extended through Oct. 17.
- Sept. 25: The Mid-American Conference announces it will start a six-game football season Nov. 4, with the championship game Dec. 18 or 19.
- Sept. 26: Indiana advances to a revised Stage 5 of Indiana Back on Track plan with relaxed limits on gatherings, restaurants, bars, nightclubs and more. Marion, Monroe and Tippecanoe counties decided to have more restrictive limits, however.
- Sept. 27: The Indianapolis Colts second home game is limited to 7,500 fans.
- Sept. 28: Purdue University says it’s suspended 14 students, including 13 student-athletes, for violations of a pledge designed to curb the coronavirus pandemic on campus.
- Sept. 30: The Indiana State Department of Health’s online coronavirus dashboard began showing data on positive coronavirus cases in Indiana schools.
- Oct. 1: IU’s website shows two additional fraternities and a sorority at the Bloomington campus have been issued “cease and desist” orders.
- Oct. 2: Franklin College suspends classes and moves to virtual education and activities through Oct. 9 after a “concerning and unusual” increase in the positivity rate for COVID-19.
- Oct. 12: Franklin College returns to in-person classes.
- Oct. 13: Indianapolis-based drugmaker Lilly pauses its trial of a combination antibody treatment for coronavirus for safety reasons.
- Oct. 14: Indiana health commissioner Dr. Kristina Box announces she has tested positive for COVID-19.
- Oct. 15: Gov. Holcomb issues executive order to extend mask mandate and Stage 5 reopening plan.
- Oct. 16: Indiana’s death toll rises above 4,000.
- Oct. 18: The Indianapolis Colts third home game was limited to 12,500 fans.
- Oct. 23: The Big Ten begins its football season.
- Oct. 30: Gov. Holcomb extends the public health emergency through Dec. 1.
- Nov. 1: Indiana National Guard to begin deploying to long-term care facilities to provide coronavirus assistance. The Mid-American Conference football teams begins its six-game regular season.
- Nov. 5: Indiana records more than 200,000 positive coronavirus tests.
- Nov. 8: The Indianapolis Colts fourth home game was limited to 12,500 fans. .
- Nov. 10: Indiana’s death toll rises to 5,000.
- Nov. 12: Indianapolis calls for schools to go to virtual learning by Nov. 30.
- Nov. 15: Indiana adds coronavirus-control restrictions for all businesses and gatherings in counties with the highest number of new cases as part of an update to the statewide COVID-19 pandemic response.
- Nov. 16: Indianapolis limits capacity inside bars, private clubs, fraternal organizations and gyms to 25%; inside restaurants, libraries, funeral homes, swimming pools and shopping malls’ food courts to 50%; and inside religious services to 75%. Marion County Health Department requires preregistration for COVID-19 testing after increased demand at three drive-thru locations.
- Nov. 22: Indiana records more than 300,000 positive coronavirus tests.
- Nov. 23: Indianapolis Public Schools returns to virtual learning through Jan. 18.
- Nov. 24: The NCAA men’s and women’s basketball seasons begin; some games had no fans in the stands.
- Nov. 25: Indiana’s death toll rises above 6,000.
- Nov. 26: Butler University men’s basketball cancels Nov. 29 game against Eastern Illinois after a positive COVID-19 test.
- Nov. 28: Butler University men’s basketball team postponed two more games because of a positive COVID-19 test.
- Dec. 1: Bankers Life Fieldhouse hosts its first NCAA men’s basketball game, Kansas vs. Kentucky, since the start of the pandemic.
- Dec. 2: Indianapolis ends its rental assistance program.
- Dec. 5: The men’s basketball game of No. 1 Gonzaga and No. 2, Baylor at Bankers Life Fieldhouse is postponed 90 minutes before tipoff after two Bulldogs test positive.
- Dec. 6: Indiana’s death toll rises above 7,000.
- Dec. 9: Indiana records more than 404,000 positive coronavirus tests. Holcomb says virus restrictions will now by county based on ratings that show the local virus spread. Indiana and Purdue universities cancel the Old Oaken Bucket football game set for Dec. 12.
- Dec. 10: Indiana House Speaker Todd Huston says he tested positive for COVID-19.
- Dec. 11: The Pacers lose to the Cavaliers as the NBA preseason begins. The Carmel Walmart in Westfield closes for nearly two days to sanitize the store.
- Dec. 12: Ball State University President Geoffrey Mearns tests positive for the coronavirus.
- Dec. 14: Health care workers receive the first coronavirus vaccinations in Indiana.
- Dec. 15: Vice President Mike Pence holds a roundtable in Bloomington at pharmaceutical maker Catalent on the distribution of COVID-19 vaccines. Indiana and Purdue again cancel the Old Oaken Bucket football game that’d been reset for Dec. 18.
- Dec. 16: Indiana’s death toll rises above 8,000.
- Dec. 20: The Indianapolis Colts allows up to 10,000 attendees at Lucas Oil Stadium for the team’s game against the Houston Texans.
- Dec. 22: NBA starts league’s 75th season, delayed and shortened to a 72-game schedule because of the pandemic.
- Dec. 23: In response to the high volume of unemployment claims, Holcomb extends the suspension of certain requirements to expedite the hiring and training of temporary workers to more quickly resolve unemployment issues. Indiana Pacers to host first home game against New York Knicks with no fans present.
- Dec. 27: Indiana’s death toll rises above 9,000.
- Dec. 29: Indiana records more than 500,000 positive coronavirus tests.
- Dec. 31: Indiana’s death toll for 2020 is 9,459 (as recorded through March 4, 2021).
- Jan. 1, 2021: Indiana’s death toll rises above 9,500.
- Jan. 3: The Indianapolis Colts allow 10,000 attendees at Lucas Oil Stadium for the team’s game against the Jacksonville Jaguars.
- Jan. 4: Grades 1-12 schools in Marion County are allowed reopen to in-person learning. Perry Township Schools is the only district to reopen to in-person learning.
- Jan. 5: Purdue and Nebraska postpone a men’s basketball game over health and safety concerns.
- Jan. 7: Indiana’s death toll rises above 10,000.
- Jan. 8: Hoosiers 80 and older start receiving the coronavirus vaccine.
- Jan. 13: Hoosiers 70 and older can get the coronavirus vaccine.
- Jan. 18: NFL announces the scouting combine will not happen in Indianapolis in February.
- Jan. 20: Indiana records more than 601,000 positive coronavirus tests. Indiana Pacers host up to 1,000 at a game at Bankers Life Fieldhouse, the first fans since the pandemic began.
- Jan. 21: Indiana’s death toll rises above 11,000.
- Feb. 1: Hoosiers 65 and older can get the coronavirus vaccine. The Indianapolis St. Patrick’s Day parade is canceled for the second year in a row.
- Feb. 4: More than 1,500 coronavirus deaths were added to the Indiana State Department of Health’s dashboard after an audit found they were not recorded. News 8 learns all games for the Big Ten men’s basketball tourney will move from Chicago to Indianapolis’ Lucas Oil Stadium.
- Feb. 7: Indiana to change school protocols for classroom quarantine and contact tracing.
- Feb. 14: Indiana’s death toll rises above 12,000. Indiana records more than 650,000 positive coronavirus tests.
- Feb. 17: Indiana officials announced plans for a $448 million program to give housing assistance to Hoosiers.
- Feb. 19: The NCAA says up to 25% capacity will be allowed for all rounds of the men’s basketball tourney including the Final Four. The Indianapolis Motor Speedway announces the May 30 Indianapolis 500 will have fans.
- Feb. 19: Indiana’s death toll rises above 12,100.
- Feb. 23: Hoosiers 60 and older can get the coronavirus vaccine.
- Feb. 25: Indiana records more than 660,000 positive coronavirus tests. Capacity limits at bars, restaurants, gyms, and music venues in Marion County were adjusted after a consistent trend in the community’s COVID-19 positivity rate.
- Feb. 25: Indiana’s death toll rises to 12,200.
- Feb. 28: Indiana National Guardsmen to end assistance to long-term care facilities.
- March 1: The 500 Festival Mini-Marathon says it will be virtual for the second year in a row.
- March 2: Hoosiers 55 and older start receiving the coronavirus vaccine.
- March 3: Hoosiers 50 and older start receiving the coronavirus vaccine.
- March 4: News 8 learns up 8,000 fans will be allowed in Lucas Oil Stadium for Big Ten men’s basketball tournament games. Indiana records more than 665,000 positive coronavirus tests.
- March 5: A three-day, drive-thru, mass-vaccination clinic opens at Indianapolis Motor Speedway for 16,800 Hoosiers.
- March 12: A two-day, drive-thru, mass-vaccination clinic was set for Ivy Tech Community College in Sellersburg.
- March 18: NCAA men’s March Madness games, all of them at venues in Indiana, to start with First Four games in Bloomington and West Lafayette.
- March 26: A two-day, drive-thru, mass-vaccination clinic was set for Compton Family Ice Arena at the University of Notre Dame.
- March 31: Holcomb’s emergency declaration with county-based restrictions and a mask mandate set to end at 11:59 p.m.
- May 4: Indianapolis Indians set to begin delayed season with away game against Iowa Cubs.