Digital Download

How US ad spending is changing

INDIANAPOLIS (WISH) – A new report is showcasing how advertisers are spending how to get your attention.

A leading market research company looked in depth at house business practices are working to keep up with changing routines.

Nelson Spade, the general manager of Circulus Digital Media, was on Daybreak Thursday.

He broke down what stood out to him in the report.

For instance, according to Spade, digital ad spending is up 38% in 2021 compared to a 15% bump in 2020.

This is the largest annual digital ad spend growth since 2008.

Spade says some of the reasons for that increase may be due to the digital transformation since the pandemic, more online than ever before.

To contact Spade, email him at contact@circulusdigital.com.

To watch the entire segment, click on the video.

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