INDIANAPOLIS (WISH) – It’s ever more clear that the U.S. is at or near a tipping point when it comes to its economy – relying less on the buildout of hardware and operating more now as an information economy that relies on the transfer, storage and implementation of data.
Nelson Spade, the general manager of Circulus Digital Media and eMedia Augmentation, was on Daybreak Thursday.
Spade discussed how this transformation has and is shaping today’s business economy.
Additionally, he said that the past four years have seen a huge growth in Software as a Service (SAAS) and products that enable companies to make decisions. Also, according to Spade, more than 50% of U.S. advertising and media jobs come from the internet.
First-party data is king and historically, gathering that data is time-consuming. The industry is ready for automation, according to Spade.
To watch the entire segment, click on the video.