INDIANAPOLIS (WISH) — The holiday shopping season is right around the corner and could be better than recent news would suggest.
Nelson Spade, General Manager of Circulus Digital Media, WISH-TV’s full service digital agency and sister company, joined Daybreak to discuss what is to be expected from consumers and holiday marketing this upcoming season.
“All things point to a strong growth year compared to 2021,” Spade said. “It’s coming off the heels of a lot of accelerated growth for e-commerce because of the challenges of navigating in-person shopping the last couple of years. All in, projections look like about a 7% growth rate from last year.”
Circulus Digital Media is the market leader in local advertising. We democratize advanced media for small-to-medium businesses. Our local media solutions and best-in-class suite of advertising products are fueled by industry-leading data providers and ad quality monitoring systems that drive meaningful business results.