Streaming service changes coming in May

INDIANAPOLIS (WISH) — Some changes are coming to streaming subscription services as a recent April announcement confirms speculation of two major streaming services joining as one.

Nelson Spade, the general manager of WISH-TV’s sister company, Circulus Digital Media, says that April has been the month of activity in the streaming world. HBO Max and Discovery+ will become MAX on May 23.

“It’s been talked about quite some time in the trades. In May 2023 it’s confirmed that Discovery Plus and HBO Max are joining forces, the brand will be called MAX. It’s been speculated for quite some time because it’s really the marriage of both sides of the coin when it comes to streaming content,” Spade said.

Spade also shared that Netflix is cracking down as it grows its recently launched ad-supported subscription service.

“This has been speculated for quite some time as it released its ad-supported tier end of last year. The most recent data that we saw was that Netflix believed it had as many as 100 million subscribers worldwide sharing its app. That’s a big opportunity to get more users into a paid model. And that’s their end goal having registered accounts, more registered leads to a better connection for advertising for its clients,” Spade said.

To watch the entire segment, click on the video.

For more information, contact Circulus Digital Media directly by email or visit the website.

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