The business behind podcasting

INDIANAPOLIS (WISH) – Podcasts have been around for nearly two decades but the format has come into its own over the last five years.

A proliferation of shows, investments and new technologies like smart speakers have all helped spur growth.

Nelson Spade, the general manager of Circulus Digital Media, was on Daybreak Thursday.

According to Spade, one in three Americans are monthly podcaster listeners, more than 110 million people.

Spotify added more than 3,000 new podcasts per day in the second quarter of 2021.

$1 billion in ad revenue has been generated from podcasts in 2021.

To watch the entire segment, click on the video.

For more information, contact Circulus Digital Media directly by email, or visit the website.