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Basketball stats software startup gains new investment

(stock image courtesy of Pixabay/tookapic)

BLOOMINGTON, Ind. (Inside INdiana Business) — Bloomington-based Flywheel Fund, a capital fund run by business incubator The Mill, says it has invested $50,000 in Bloomington startup Blueprint Stats. The young company uses game film to help evaluate and develop skills of basketball players.

The platform was founded in September 2020 by Indiana University grad Hunter Hawley. He started building the company while still a student.

Hawley says his program allows users to upload footage and then the technology generates statistics to help players improve their performance.

For coaches, the platform generates lineup analysis, statistical maps, and other data. There is also a video editing tool to allow the creation of highlight reels.

“Less than 1% of the basketball world uses breakdowns, due to the cost and difficulty of accessing the technology,” said Brian Hatton, venture partner for Flywheel Fund. “Blueprint Stats attacks that problem head on at a time when both sides of the market are looking for player insights. Recruiting budgets are being cut, and athletes want to stand out to scouts to make the most of new NIL opportunities.”

Blueprint is currently raising a $500,000 seed round.

In January, the IU Angel Network announced it was investing $100,000 in Blueprint Stats.