Inside INdiana Business

Indiana lands another online sportsbook

The Indiana Gaming Commission says casinos will likely remain closed until mid-June. (photo courtesy of Hollywood Casino)

LAWRENCEBURG, Ind. (Inside INdiana Business) — Another sportsbook operator is expanding its footprint to Indiana. New Jersey-based PointsBet USA says it is providing online and mobile sports betting in the Hoosier state through a partnership with Penn National Gaming (Nasdaq: PENN), which operates two Indiana casinos.

PointsBet says, as part of the agreement with Penn, it will become a second skin affiliate of the Hollywood Casino in Lawrenceburg. Indiana is the third state for the company’s sports betting product, in addition to New Jersey and Iowa.

“The PointsBet team is happy to share that we are now officially live in Indiana…where we look forward to providing the sports-loving community in the Hoosier State with the premium sports betting product they deserve just ahead of a thrilling college basketball slate,” Johnny Aitken, chief executive officer of PointsBet USA, said in a news release. “We’re excited to expand our Midwestern footprint and introduce fans of the industry to the advantages an operator can provide when it owns its’ technology end-to-end, such as the fastest product on the market and the most bet types in the world.”

According to PlayIndiana, Hollywood Casino brought in nearly $8 million in January, which was the fifth-highest of all Hoosier casinos even without an online sportsbook in play. 

The online sportsbook is the state’s sixth to launch since sports betting was legalized last spring. PointsBet was originally founded in Australia and its American subsidiary launched in January 2019.