Inside INdiana Business

Purdue’s Day of Giving brings in record donations

WEST LAFAYETTE, Ind. (Inside INdiana Business) – Purdue University’s Day of Giving has set another fundraising record. The university says its annual 24-hour social media-based event raised more than $42 million, topping last year’s $41.6 million.

Purdue’s fundraising initiative brought in more than 20,200 gifts from around the world.

“In a year like no other, the Purdue family has come together in a remarkable – now familiar – way,” said Purdue President Mitch Daniels. “Pandemic or no, we never stop in our persistent pursuit of the next giant leap. Our generous donors help ensure that a Purdue education remains the gold standard in higher education and our university continues to serve as an engine of innovation and impact. To everyone who donated: Thank you.”

Purdue says 70 academic and non-academic programs competed for cash prizes through 30 hourly challenges and six full-day challenges.

Contributions ranged in size from $10 to an $8 million gift made to the West Lafayette campus’s College of Health and Human Sciences for student support. Purdue says they targeted an array of initiatives and programs, funding scholarships and student programs, faculty research, and academic programs, among others.

Among the gifts were $1 million to Purdue Athletics’ More Than a Game campaign from football head coach Jeff Brohm, men’s basketball head coach Matt Painter, women’s basketball head coach Sharon Versyp and director of intercollegiate athletics Mike Bobinski.

Since its inception, Purdue’s Day of Giving has raised a cumulative total of more than $189 million. You can view full-day-challenge winners by clicking here.