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Sports betting lead generation site expands to Indiana

Leadstar Media operates several sports betting lead generation sites. (IIB Photo/Alex Brown)

STOCKHOLM (Inside INdiana Business) — A Sweden-based company is expanding its presence to Indiana. Leadstar Media, which provides lead generation services primarily for the sports betting industry, says it has received an affiliate certificate from the Indiana Gaming Commission to begin operating in the state.

Leadstar Media says its U.S. products list available sportsbooks, up-to-date legal information and betting guides designed to help Hoosiers with the upcoming sports season.

Eskil Kvarnström, chief executive officer of Leadstar Media, says the company is currently working on establishing new partnerships. 

“We expect to see our two products blossom in the coming months and gain a favourable position in time for the major leagues season start,” says Kvarnström“We are in it for the long run and have a strong focus on organic growth, this U.S. expansion will play a role in achieving our goal of year-on-year growth.”

The approval is the second in the U.S. for Leadstar, which has also received permission to begin operating in New Jersey. The company says it has also applied for a license in Pennsylvania.