TOKYO (AP) — Japan’s trade minister says the kimono belongs to Japan — not to Kim Kardashian West’s shapewear brand.
West announced the line, Kimono Solutionwear, last week. But some Japanese critics on social media said the name, which the reality TV star, makeup mogul and budding lawyer trademarked, is an inappropriate take on centuries-old kimono clothing.
On Monday, West tweeted that she would launch her brand under a new name following careful thought and consideration.
Japan’s trade minister, Hiroshige Seko, said Tuesday that the kimono is globally known as belonging to Japan, and urged U.S. trademark officials to examine the case appropriately.
“Kimono is Japan’s cultural pride that we boast to the world. Even in the United States, kimono is highly recognized as a Japanese thing,” Seko told reporters. “We hope the case is examined appropriately to reflect the purpose of the trademark system.”