Pandemic and chill: Netflix adds a cool 16M subscribers
BERKELEY, Calif. (AP) — Netflix picked up nearly 16 million global subscribers during the first three months of the year, helping cement its status as one of the world’s most essential services in times of isolation or crisis.
The quarter spanned the beginning of stay-at-home orders in the U.S. and around the world, a response to the coronavirus pandemic that apparently led millions to latch onto Netflix for entertainment and comfort when most had nowhere to be but home.
Netflix more than doubled the quarterly growth it predicted in January, well before the COVID-19 outbreak began to shut down many major economies. It was the biggest three-month gain in the 13-year history of Netflix’s streaming service.
The numbers — released Tuesday as part of Netflix’s first-quarter earnings report — support a growing belief that video streaming is likely to thrive even as the overall U.S. economy sinks into its first recession in more than a decade.
“Our small contribution to these difficult times is to make home confinement a little more bearable,” Netflix CEO Reed Hastings said while speaking to investors during a video call from a bedroom.
Investor optimism
about Netflix’s prospects propelled the company’s stock to new highs
recently, a sharp contrast with the decline in the broader market.
Netflix’s
shares initially surged in after-hours trading after the first-quarter
report came out, although they soon fell back. One reason: The
strengthening U.S. dollar will likely depress the company’s revenue from
outside the U.S., which could dampen gains from some of its fastest
growing markets.
Currency effects also limited Netflix revenue
growth to 17%, for a total of $5.8 billion, even though the company
ended March with nearly 183 million worldwide subscribers, a 23%
increase from the same time last year. Netflix earned $709 million in
the first quarter, nearly tripling its profit from last year.
Netflix
shares edged up by less than 1% in Tuesday’s extended trading to
$435.69, leaving them below last week’s record high of $449.52.
Even
though it faces plenty of competition, Netflix appears better
positioned to take advantage of the surging demand for TV shows and
movies largely because of its head start in video streaming.
Since
beginning its foray into original programming seven years ago, Netflix
has built up a deep catalog that can feed viewer appetites even though
the pandemic response has shut down production on many new shows.
That
stoppage could hurt Netflix as well, although analysts at Canaccord
Genuity believe its video library will serve as a “content moat” that
can keep most competitors at bay.
One notable exception is Walt
Disney Co., whose recently launched streaming service is also stocked
with perennial classics, especially for children who have even more free
time than usual.
That’s one of the big reasons Disney’s service
has amassed 50 million subscribers and why Netflix is basking in another
resurgence in popularity. Netflix predicted it will add 7.5 million
subscribers from April through June. That’s nearly three times more than
its average springtime gain of 2.7 million subscribers during the past
seven years.
Hastings praised Disney’s fast start in streaming as
“stunning” in his video call with investors. “My hat’s off to them,” he
said. “We are both going to do great work.”
Most of the most
popular programs Netflix has in the works for this year are already
completed, including the fourth season of “The Crown,” its acclaimed
series about Queen Elizabeth’s continuing reign in the United Kingdom.
Even
so, Hastings warned that subscriber growth seems likely to taper off
during the second half of the year, given how many new viewers are
poring into the service during the first half. That was just a guess,
Hastings said, adding that the only thing he feels certain about these
days is that video streaming win more converts for at least the next
five years.