Southern Indiana town launches new website, brand

SHELBURN, Ind. (Inside INdiana Business) — The town of Shelburn is rolling out a revamped brand, Simply Shelburn.

The Sullivan County town, about 10 miles south of Terre Haute, is also launching a website and Facebook page as part of the rebrand.

Town officials say the brand aims to recognize and celebrate the value of what the town of 1,000 calls “the small-town good life” through a digital platform.

By visiting, users can learn more about the historic aspects of the town and town hall meetings and coding ordinances. Plans also call for online bill pay for water customers.

The website is aimed at promoting economic development and projects in the town.

Shelburn’s new Facebook page,, allows residents to read about upcoming events and notices while travelers and neighboring communities can interact with and plan for future visits.

“We are so proud of this new website and overall brand. It truly embraces the story of Shelburn while emphasizing and elevating our historic assets,” said Jay Southwood, Shelburn’s clerk-treasurer.