Beth Keyser: ‘Making the Healthy Choice the Easy Choice’
May 04, 2021
Beth Keyser, president of Anthem Blue Cross and Blue Shield of Indiana, says her life’s work has been focused on “improving the health of humanity.” In her nearly 10 months in her current role, she has emphasized those words to Anthem’s nearly 5,000 Indiana associates. She says it is reinforcing that Anthem is not just a health insurance company, but a health-focused one. The strategies are not new in the form of proactive, preventive care instead of sick care. While she acknowledges the challenges – including poor outcomes and high costs – in her new home state, she is optimistic about movement toward “making the healthy choice the easy choice.” The Mississippi native has worked in the industry through the country and internationally. She is enjoying Indiana sunsets and looking forward to some travel experiences around the state.
Anthem Blue Cross Blue Shield (www.anthem.com)
July 2020 press release (www.anthem.com/press/indiana/beth-keyser-named-president-of-anthem-blue-cross-and-blue-shield-in-indiana)