The phrase above is how many people look at the process of making a choice. Tyler Ludlow, founder and chief decision scientist at the Decision Skills Institute, says his role is to help turn decisions from “burdens into opportunities for growth.” It’s big for businesses – Ludlow applied his trade at Unilever and Eli Lilly – and individuals. Ludlow notes that it’s also important to decouple the decision process from the outcome, in which many things are out of the decision-maker’s control. We talk about heredity vs. environment in decision making, geographic factors and more. Plus, learn from Ludlow’s own real-life example in a family dilemma that featured important decision concepts and applications. And experience it for yourself by participating in a free virtual challenge. 

·        Decision Skills Institute

·        Tyler Ludlow

·        Innovating with decision science virtual challenge