(AP) – Even with a pandemic forcing empty stadiums in most franchise cities, NFL team values increased by 14% in the past year to an average of $3.48 billion, according to Forbes.
How? New media rights deals that brought in $111.8 billion and led to the largest value increase in five years.
So even with a 20% fall in revenue and with average operating income dropping from $109 million in 2019 to $7.1 million during the COVID-19 pandemic season, the 32 clubs are profiting.
Once again, the Dallas Cowboys have the highest value at $6.5 billion. New England is next at $5 billion, followed by the New York Giants at $4.85 billion, the Los Angeles Rams at $4.8 billion and Washington at $4.2 billion. Dallas has been on top of the evaluations for 15 straight years.
The largest one-year increase in value was for Super Bowl champion Tampa Bay, up 29%. Forbes cites Tom Brady’s arrival leading to increased season-ticket and merchandise sales.
Buffalo has the lowest value, according to Forbes, at $2.27 billion, just below Cincinnati at $2.275 billion.