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Awww, aren’t these kid Youtube stars cute!

Eight-year-old Vlad Vashketov and 6-year-old Niki Vashketov joined us today, along with the help of their humorous mother, Victoria Vashketova.

 “Vlad & Niki” is an imaginative, live-action preschool YouTube series, showcasing the everyday comedic antics of two young brothers, starring eight-old Vlad Vashketov and six-year-old Niki Vashketov, along with the help of their humorous mother Victoria Vashketova. “Vlad & Niki” has more than 68+ million subscribers on its English Channel and 181+ million worldwide with more than 99+ billion total views.

The streaming short-form content is packed with non-stop adventures, creativity and tons of fun. Localized on 21 channels and translated into 18 languages, the key preschool learning themes for “Vlad & Niki” include family fun, discovery play, home adventures, indoor and outdoor fun and games, singing and dancing. 

The inspiration for the series began when Vlad noticed the antics of other kids while watching YouTube, and wanted to make a video of his own. The Vashketov family began recording and uploading videos of the boys during their free time on the weekends in their home.  As their popularity grew, so did the families’ creativity.  Each episode is produced with an innovative mix of live action, animation and music to create comedic videos that capture the attention of the preschool demographic. Their one-year-old brother Christian often guest-stars in the episodes.    

“Vlad & Niki” continues to be well received by critics as well as the public as the dynamic duo captured three more prestigious awards in 2021, including being named ‘Best Web Series for Kids’ by the National Parenting Product Awards (NAPPA); winning the Shorty Awards honor for ‘Best Influencers & Celebrity YouTube Campaign’ and the 42nd Annual Telly Awards’ ‘Bronze Winner in the General Children’s Online.’   Those were added to earlier recognition from the International Academy of Digital Arts & Sciences’ 10th Annual Lovie Awards ‘Outstanding Work Shortlist’ category. 

The two young brothers have received numerous YouTube Creative Awards, commonly known as Play Buttons, including a Ruby Play Button for 50 million subscribers; three Diamond Ruby Play Buttons for 10 million subscribers; 16 Gold Ruby Play Buttons for a million subscribers; and 16 Silver Ruby Play Buttons for one hundred thousand subscribers.  

Vlad is the rambunctious, adventurous and competitive older brother who enjoys playing soccer, kickboxing, and water sports.  A natural performer, Vlad is obsessed with animals and, when not in school, he spends his free time hip hop dancing and singing to his favorite performers including Maroon 5 and Imagine Dragons.  Vlad is in second grade and speaks English and Russian.

Niki is the precocious younger brother who loves traveling, fashion, singing, dancing, painting and being creative.  In his free time he enjoys do-it-yourself projects, arts and crafts, cooking and baking – pies are his favorite.  Niki is in kindergarten and speaks English and Russian. 

Victoria is the fun-loving mother whose lively personality is essential to the “Vlad & Niki” storytelling.  The mother of three began her career performing as a competitive gymnast in Russia.  She had a reputation for being the lively, expressive gymnast showcasing her exuberant personality during competition.   

The “Vlad & Niki” video-streaming property is created, written and produced by Sergey, the boys’ father, and his wife Victoria. Before garnering viral global attention, Sergey was a successful salesman and applied his skills to help create a worldwide brand that includes international licensing deals and brand integration.

Vlad & Niki toys and playsets created by Zuru Toys and Playmates Toys are available in retailers such as Target, Walmart, Amazon and Smyths in Europe this summer.    Fans can become fully immersive with “Vlad & Niki” on their website where consumers will be able to watch videos, play games and purchase exclusive merchandise including apparel, accessories, drinkware and home goods.   

Vlad and Niki are encouraging preschoolers to learn and engage in exciting adventures with mobile application games for Android and IOS. Their games, which have 46+ million downloads since 2020, include: “Vlad & Niki Educational Games” (AppQuix); “Vlad & Niki Run” (Neptun Digital); “Vlad & Niki 12 Locks” (RUD Present); “Vlad & Niki Supermarket” (Hippo Kids Games); “Vlad & Niki Smart Games (AppQuix);  Vlad & Niki: World (Azon Games); and Vlad & Niki Monster Truck (Hippo Kids Games) feature music, funny animations, entertaining challenges and adorable characters and are available through Google Play and the Apple Store.

Originally from Moscow, Russia, by way of Thailand, the family now resides in Dubai, United Arab Emirates and Florida, United States. 

 About “Vlad & Niki” 

“Vlad & Niki” is the global preschool phenomenon and highest rated boys channel on YouTube starring the imaginative personalities and antics of brothers Vlad and Niki, who are showcased in non-stop fun and crazy adventures. Since launching on YouTube in 2018, the “Vlad & Niki” has attracted more than 181+million subscribers worldwide, 68+ million subscribers to their English Channel and 99+ billion views, while averaging five billion monthly views on 21 channels and translated into 18 languages. Each episode is produced with a creative mix of live action, animation and music to create comedic videos for the preschool demographic. “Vlad & Niki” is headed by co-founders Sergey and Victoria Vashketov, the parents of global superstar kidfluencers Vlad and Niki.

For more information visit, “Vlad & Niki” on YouTube at

You can keep the little ones playing outdoors all summer long with these ideas from Chris Byrne, the Toy Guy!

For kids, play serves three important, developmental functions:

Featured Products:

About Chris Byrne, The Toy Guy:

The Toy Guy Chris Byrne has spent virtually his entire career playing for at least some part of every day.

His passion for play comes from the belief that we get to make up our own lives.

Additional info can also be found on Chris’s website:

With Earth Day upcoming, we are all looking for ways to be more green. Child. Elizabeth Werner, Lifestyle expert and Toy industry insider, is on hand to share some great tips and items that will help us all be more eco-friendly, with some of the best new toys on the market.

For more information visit,

It’s “spooky season” as we get closer to Halloween and it’s a time where kids find themselves seeing scary images and hearing spooky sounds that might make them feel afraid or uncertain.

Communication Expert Lisa Mitchell shares a few things you can do as a parent or caregiver that can help the kid in your life feel a little less scared and enjoy the season with more confidence:

  1. Ask them how they are feeling
    Sometimes we assume our kids are feeling one way when they actually are experiencing things very differently than we might assume or expect. By asking them “How are you feeling right now?” when you think they might have fear or uncertainty, you can more accurately assess where they actually are in their feelings and them offer the most appropriate response to them.
    You may find that they will answer with “I don’t like this!” or “I want to leave!” instead of them telling you they are scared or creeped out by something they are seeing or hearing. Or they may answer with “That’s really weird!” or “That’s so fake!” and laugh and you know that they are processing it in a more fun way instead of being scared. Don’t be afraid to ask them a next level question like “Why” or “What do you like/not like about this?” to get even more data into how they are experiencing a situation.
  2. Offer Reassurance and emphasize that they are safe
    Once you know how they are feeling, you can offer the specific reassurance they need to help them feel safe. If they express that they are scared of a spooky monster because it might come and take them, let them know that they are safe with you and that no one is taking them away from you. If they are feeling overwhelmed or believing the scary thing is real, reassure them that it’s just pretend and that no harm will come to them. Being able to specifically address their immediate concern and offer reassurance helps them to relax and trust that they are safe with you.
  3. Reframe the “scary thing” into something silly or fun
    Kids are always looking to you to see how you respond to things they are uncertain of to gauge how they should respond or what level of concern they should have as well. If you can show them that “scary” things are actually funny or silly and reinforce that with your words by saying something like “Oh that is just so silly!” or “It’s trying to be scary but I know it’s just pretend so I’m being brave!” can help encourage your child to see it in a new and less scary light themselves.
    You set the temperature with how kids react so managing your own response and being mindful of the words you use to describe your experience can help them feel more brave and more at ease in the moment.

To learn more, visit or connect on Instagram at @lisamitchellindy.