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Ali Cudby: It’s all about keeping your customers

June 24, 2020

That’s the name of the book – literally – as in Keep Your Customers: How to Stop Customer Turnover, Improve Retention and Get Lucrative Long-Term Loyalty. The launch came during the current pandemic, but it’s author Ali Cudby’s career journey and lessons learned that are so important today. She calls herself an “accidental entrepreneur” based on a bra-buying experience in London. Today, her company is Your Iconic Brand and her work involves clients in a number of industries. Spoiler alert: Don’t forget the little things and try to ensure the “ripple effects” are positive ones.  

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Your Iconic Brand (

Keep Your Customers book (