The IN Crowd campaign shows off Hoosier pride
All eyes are on Indiana! With the world watching the Hoosier state for the basketball playoffs, seemed like the perfect time to promote all things Indiana. Director of Marketing and Communications for Visit Indiana, Amy Howell, spearheaded a #MyINcrowd campaign that highlights positive people and places. The mini videos feature narration from talk show host David Letterman and the website showcases sports personality Sage Steele...both famous Hoosiers! And you can get involved, too!!!