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The Toy Insider, the toy industry’s most influential organization and a trusted go-to resource for parents and gift-givers, has unveiled its 16th annual holiday gift guide. The guide gives shoppers a look at what the hottest toys will be this holiday season, with editors encouraging them to buy them early before they start to sell out!

Maddie Michalik, senior editor of The Toy Insider, joined us today share some of the hottest toys and prepare them for a holiday shopping season unlike any other!

The Toy Insider revealed their annual Hot Lists of the year’s most coveted toys: the Hot 20STEM 10, and 12 Under $20.

Their full holiday gift guide has more than 300 toys represented for kids of all ages.

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