She’s 33 years old. She’s the president of a 36-year-old market research and insights organization (SMARI) started by her father. Her home is a ranch, where she takes care of a growing family of animals (delivering a calf at 3:00 a.m. and leading a high-powered business meeting a few hours later is a classic). Meet Katie Ittenbach of SMARI. She talks millennials, leadership, moving up the ranks from starting as an intern, how the research game is evolving, company culture, work-life balance (the television set falls into the rarely used category) and more.

Learn about SMARI (https://smari.com).