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Talkin’ Trades: Reaching Out to Students

June 24, 2020

If you’re experiencing challenges finding the workers you need – and who isn’t – you certainly realize that simply “complaining” about the lack of talent isn’t going to get the job done. Part of the longer-term play is reaching out directly to students to educate them about careers, including in the trades. Holly Ward of Irving Materials Inc. (aka the “Rock Lady”) and Jesse Johnson of Metal Supermarkets are going above the norm. They passionately advocate for career opportunities in the rock/materials industries and the welding profession. They visit with students; they donate materials; they help schools and teachers meet their needs. Most of all, they provide a path to career happiness for many – and convince a few parents along the way.

 Learn more:

Irving Materials Inc. (

Metal Supermarkets (west Indianapolis location now open): (