Huggies puts dads on diaper boxes for first time ever


(CNN) — Diapers aren’t just a mom thing, they’re a dad thing too and Huggies has finally caught on.

The company is featuring dads front and center with babies in ads and packaging for the first time ever.

It’s quite a shift for the company that once got criticism for advertisements that portrayed fathers as disconnected from their kids.

There are seven different box designs in the new premium diaper line — three with men and babies and four with women and babies.

The new diapers deliver plant-based ingredients, leak protection and “ultimate softness.”

The diapers started rolling out to stores this month.

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