(CNN) — Diapers aren’t just a mom thing, they’re a dad thing too and Huggies has finally caught on.
The company is featuring dads front and center with babies in ads and packaging for the first time ever.
It’s quite a shift for the company that once got criticism for advertisements that portrayed fathers as disconnected from their kids.
There are seven different box designs in the new premium diaper line — three with men and babies and four with women and babies.
The new diapers deliver plant-based ingredients, leak protection and “ultimate softness.”
The diapers started rolling out to stores this month.