Huggies puts dads on diaper boxes for first time ever
Huggies recently launched new advertising with the inclusion of dads on the diaper box. It's the first time the company has featured dads front and center. (Provided Photo/CNN)
(CNN) — Diapers aren’t just a mom thing, they’re a dad thing too and Huggies has finally caught on.
The company is featuring dads front and center with babies in ads and packaging for the first time ever.
It’s quite a shift for the company that once got criticism for advertisements that portrayed fathers as disconnected from their kids.
There are seven different box designs in the new premium diaper line — three with men and babies and four with women and babies.
The new diapers deliver plant-based ingredients, leak protection and “ultimate softness.”
The diapers started rolling out to stores this month.