Pringles is entering the fried chicken sandwich wars with its new flavor
(CNN) — The never ending fast food fried chicken sandwich wars are entering a whole new dimension.
Pringles is partnering with Wendy’s for its newest chip flavor that’s based on the chain’s spicy chicken sandwich. The end result is a potato crisp that mixes the “fiery spice blend” of the chicken sandwich and a “perfectly crunchy and extremely convenient bite” of a Pringles, the company said in a press release.
The combination, which hits shelves in June, is only on sale for a limited time. Customers that purchase the Pringles flavor will also get a code for a free Wendy’s spicy chicken sandwich redeemable on its app.
It’s not the first time Wendy’s and Pringles teamed up: Last year, the Kellogg’s-owned brand released Baconator-flavored Pringles, which is also another signature menu item. Pringles also regularly introduces limited-time flavors to grab the attention of fickle eaters.
“Wendy’s fans can now enjoy our insanely flavorful spicy chicken sandwich in their crisps to satisfy taste-buds until their next restaurant visit,” said Wendy’s chief marketing officer Carl Loredo in the release.
The chip’s arrival comes at a time when consumers have an insatiable taste for both chicken sandwiches and snacks. Wendy’s recently revamped its lineup of poultry products to meet demand, including an all-new fried chicken sandwich that is a strong seller.
Meanwhile, Kellogg announced in its most recent earnings report that snacking habits have accelerated as a result of the pandemic. Sales during its first quarter popped 5%.