WARSAW, Ind. (Inside INdiana Business) — Warsaw-based OrthoPediatrics Corp. (Nasdaq: KIDS) is expanding its sales efforts in Europe. The pediatric orthopedic medical device manufacturer says it has converted long-standing distributor partners in Germany, Austria and Switzerland into sales agencies.
OrthoPediatrics says the move relieves the former distributors from “significant capital investment requirements” and also removes a bottleneck to the company’s growth in the countries. The company adds it will continue to benefit from the commercial relationships established by stocking distributors while directly selling its devices to hospitals.
“We are excited about the opportunity to continue serving the pediatric orthopedic communities and their patients in Germany, Austria, and Switzerland with increased commercial focus through dedicated partners we have worked with for years,” David Bailey, president of OrthoPediatrics, said in a news release. “We also plan to broaden our product portfolio in these markets to include new technologies such as Orthex and ApiFix to expand our ability to improve the lives of children in the region.”
The company says it now has implemented the agency model in 11 countries as part of its international expansion efforts.