Zionsville company partners with major brand

ZIONSVILLE, Ind. (Inside INdiana Business) — Zionsville-based 120Water is teaming up with a new initiative established by at-home water filtration company PUR. The company, which has developed a digital water testing platform, says the partnership with PUR Community will help simplify point-of-use drinking water programs for utilities, municipalities and facilities.

PUR Community was created to educate municipalities with water quality issues and provide immediate filtration solutions to help reduce lead. 

“Water providers are under a lot of pressure to deliver a safe and affordable supply of drinking water, and EPA revisions to the Safe Drinking Water Act will tax them even further,” Megan Glover, chief executive officer of 120Water, said in a news release.

120Water says, as part of the partnership, it can offer PUR pitcher and filter kits as part of its digital water platform, which allows users to monitor tap water testing in an effort to maintain EPA compliance.

“We’re thrilled to work with an industry leader like 120Water as this will further our ability to provide pitcher and filters to communities as a short-term solution as they tackle long-term change, most notably lead remediation,” said Mike Mitchell, director of advanced technologies of the health and home division at PUR parent Helen of Troy.

The partnership comes less than two months after 120Water announced a partnership with Colorado-based water quality testing company Hach to help boost water quality and compliance programs globally.