Indy stores, amid pandemic, pushing shoppers to support small businesses

INDIANAPOLIS (WISH) — The holiday shopping season could make it or break it for some local stores, which is why business owners are taking to social media to encourage customers where to shop to make their next purchase. 

A handful of stores not only on Mass Ave but across Indianapolis have had to close their doors due to the pandemic. Some cite little government assistance or guidance and others say shoppers just aren’t coming in. 

Silver in the City is a local gift shop downtown. They’re pushing customers to stand in line at their favorite local shops and restaurants to ensure their survival. Plus, they want it to be known through social media channels to get others to follow. 

The local store is asking patrons to avoid shopping at giant retailers like Walmart or using Amazon, who can afford to sell things at a lower cost. This in turn drives business away from small businesses and out of local communities. 

A handful of local stores on Mass Ave have created a drive up, pick up option and some have made new websites so customers can order online. 

There’s also a big push to help central Indiana hospitality employees during the holidays. The Indiana Restaurant and Lodging Association announced the JW Marriott and Gleaners Hospitality Food Bank is back. It’s every Tuesday from 3:00 p.m. to 4:30 p.m. starting Nov. 24 until Dec. 22. They are available for drive up, touch-less pick up at the JW Marriott Event Center, which is located at 701 West Washington Street. It’s open to all hospitality team members.