INDIANAPOLIS (WISH) — Viewing habits and options in the television industry continue to evolve. The services and how to strategize around them can be confusing for both consumers and advertisers.
With more than 300 subscription-based streaming options in the U.S., how do we – and advertisers – make sense of it?
Nelson Spade, General Manager of Circulus Digital Media, joined Daybreak to discuss the latest happenings in the streaming wars.
“The subscription models are what really got the industry off and going, but advertising-based models are really what’s fueling the growth right now,” Spade said.
Subscription-based models (SVOD) include Netflix, HBO Max and Disney+. Advertising-based models (AVOD) include Pluto, Tubi and the Roku Channel. NBC’s Peacock offers a free version and a premium version for a subscription fee.
This gives advertisers options.
Advertising-based services are currently growing in momentum and nearly two-thirds of streamers say they are comfortable watching ads.
To watch the entire segment, click on the video.