Inside INdiana Business

Purdue included among ‘Brands That Matter’

A view of a pedestrian entrance to Purdue University. (WISH File Photo from Video)

WEST LAFAYETTE, Ind. (Inside INdiana Business) — Purdue University is included in the inaugural list of “Brands That Matter” from business media firm Fast Company. The list recognizes nearly 100 companies and nonprofits “that give people compelling reasons to care about them.”

The university is the only Indiana representative and the only higher education institution on the list. Fast Company cites Purdue’s frozen tuition, Fast Start program, the Purdue Polytechnic high schools, and the Degree-in-Three program as just some of the reasons for inclusion on the list.

“This latest recognition belongs to the entire Purdue community, and we’re grateful that Fast Company has singled out Purdue as a university of high value,” Purdue President Mitch Daniels said in a news release. “You can’t have a great brand without a great product, and our marketing team has worked hard to tell the world what this university stands for and how our faculty, staff and students impact lives.”

Purdue joins other major brands such as McDonald’s, Nike, Zoom and Yeti on the list. You can connect to the full list by clicking here.

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