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Social media campaign celebrates strength, perseverance

INDIANAPOLIS (WISH) – A new social media campaign has been launched in Indianapolis to celebrate the strong, compassionate people in everyone’s lives.

The Indianapolis Colts and the Indiana University Melvin and Bren Simon Cancer Center announced the launch of the CHUCKSTRONG Champions campaign this week. The organizations are encouraging fans to share a photo on Twitter, Instagram, Facebook or Vine and to include a few words about why the person represents the qualities of CHUCKSTRONG: strength, perseverance, compassion, love, family, community, serving and giving back.

Photos should be tagged with the hashtag #CHUCKSTRONG before 5 p.m. Friday, May 12. You can also submit and view entries here. 

The winner will receive two tickets to a 2015 Colts home game, pre-game sideline passes, a meet-and-greet with Coach Chuck Pagano and a personalized game ball featuring the name of the winner’s CHUCKSTRONG Champion, a release said.

The Colts will also match the first $10,000 in donations to the Colts Foundation to support research at the IU Simon Cancer Center. If you’d like to make a donation click here. 

CHUCKSTRONG was created in 2012 when Coach Pagano was diagnosed with leukemia and the Indianapolis community rallied around him. Pagano has fully recovered. CHUCKSTRONG has raised nearly $2 million for cancer research since.